Welcome to the Winning Team


Patrice Beneteau was a 19th-century shoemaker in a little French town called Pouzauges. One day, Patrice decided to make shoes for the local soccer team. He did such a fine job that soon the word spread and other teams came knocking at his door. So, on a sunny day in 1892, Patrice created Patrick. Not much later, he was also producing Patrick shoes & apparel for basketball, cricket, athletics, and leisure.

In the 1930s, Patrice introduced its famous two stripes. These stripes originally were added to strengthen the shoes. Patrick was one of the pioneers to use this widely copied technique. Later the striping became mainly a matter of design, but the two Patrick stipes were there to stay.

From the 1950s onwards, Patrick sponsored many great legends in soccer, rugby, cycling and other sports: Kevin Keegan, Michel Platini… and Jacques Anquetil and Bernard Hinault, who both won the Tour de France five times. Still, Patrice would have easily kept his cool.

It’s what you get when you’ve been around for 130 years.

Now, we’re dedicated to continuing the epic brand crafted by Patrice Beneteau. Bringing a distinguishable kit to your club. Allowing you to create your own exclusive club collection for whatever sport you practice.

Welcome to the Winning Team.